Speaking at a conference held this week, where she announced the new ENB season, New artistic director Rojo said that the cuts to the company’s public funding meant that it would have to be more “imaginative and pro-active” in fundraising.
No kidding. Every medium will have to face the same shortage of public funds for a decade or more. The real question is what constitutes imaginative and proactive fund raising – crowdfunding? chugging?